Assess All Angles

After you have completed your display, step back and look at it from a variety of angles. Try to view it as a customer would. Remember that very few people will see it standing directly in front of it as most displays are approached from the side and seen from an angle. Observe the direction from which most customers approach the display and make sure that the best view of the display is the one that most people will see. Ask yourself the following questions:

 
Is your focal point appropriately placed?
Do you need to angle the display to the customer's viewpoint?
Is signage visible and clear?
Does the arrangement appear balanced?
Does the display interest and attract the customer?
Or does it overwhelm and confuse the viewer?
Is the display bland and unremarkable?
Bear in mind that ultimately the final barometer of a display's worthiness is its ability to sell your products.