Focal Point & Visual Balance

An overwhelming display or a dreary one can both have the same downfall - lack of focal point. Ask yourself, where do you want your viewer to look? Is there one feature in particular that you want them to notice? If so, is that feature effectively highlighted? Where will the eye travel through the display? Is the focal point at eye level to most viewers?

Strong displays have visual balance. Dark colors appear heavier than light ones and large objects appear heavier than small ones. Position larger, darker items near the bottom of a display, with lighter items at the top to avoid a top heavy appearance. Placing too many items or heavy looking items on one side will also make your display appear unbalanced. Ensure that there is a left to right balance emanating from the focal point of the display.