Mastering visual merchandising merchandising similar products together

MERCHANDISING SIMILAR PRODUCTS TOGETHER

Displaying similar products together in a window is called creating an impact window. For example, if you stock an extensive line of bowls, you can create a dramatic presentation by simply stacking them in the window. This type of merchandising in-store presents a visually clean image and makes the best use of the customers’ time by making it easy for them to pinpoint where the product is located.

MERCHANDISING SIMILAR PRODUCTS TOGETHER

Displaying similar products together in a window is called creating an impact window. For example, if you stock an extensive line of bowls, you can create a dramatic presentation by simply stacking them in the window. This type of merchandising in-store presents a visually clean image and makes the best use of the customers’ time by making it easy for them to pinpoint where the product is located.